Privacy Policy & Cookies

This Privacy Policy sets out how we at Alexandra Kremer (Birth Into Being Ltd) use and protect any information that you provide when you use our website, subscribe for emails/newsletters or provide your personal details in any other way.

Alexandra Kremer & Birth Into Being ltd is committed to ensuring that your privacy is protected.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you contact us about services, if you directly give us any information via forms, if you make a booking or purchase or if you sign up to receive email newsletters.

What type of information is collected from you?

We may collect the following information:

  • name, contact information, including email address

  • details of your family and children, including ages

  • other information relevant to the services we provide

    We use Google Analytics to analyse the use of our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information and accordingly you may wish to review Google's privacy policy:


How is your information used?

We require this information to understand your needs and provide you with a better service including:

  • internal record-keeping

  • to improve our products and services

  • to provide you with information relating to our website, products and

    services that you request from us

  • to provide you with information on other products and services that we

    feel may be of interest to you in line with those you have previously

    expressed an interest in via our website or other means

  • to process a booking you have made

  • to meet our obligations arising from any contracts entered into by you and us

  • for dealing with entries into a competition

  • to seek your views or comments on the services we provide

  • to notify you about any changes to our website including

  • improvements and service or product changes

  • to send you communications which you have requested that may be

  • of interest to you

  • to administer this website

  • to periodically send promotional emails about new products, special

  • offers or other information which we think may be of interest to you

For how long will we hold your information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity or as long as is set out in any relevant contract you hold with us.


Who has access to your information?

We will never sell or rent your information to third parties. We will not share your information with third parties for marketing purposes. The only circumstances in which we will provide your information outside of Alexandra Kremer, Birth Into Being Ltd is where you have requested us to do so or where we are required to do so by law, for example, pursuant to a court order or for the purposes of fraud prevention or crime detection.

How do I opt out?

If you no longer wish to receive marketing materials from us by way of promotional emails, you may opt out at any time. Either click the unsubscribe link at the bottom of emails sent to you or email and we will process your request within 7 days.

Your rights as a data subject

At any point, whilst we are in possession of or processing your personal data, all data subjects have the following rights:

  • Right of access - you have the right to request a copy of the information that we hold about you

  • Right of rectification - you have a right to correct data that we hold about you that is inaccurate or incomplete. The accuracy of your information is important to us. If any of your personal information changes or if any of the information we hold on you is inaccurate or out of date, please email us at

  • Right to be forgotten - in certain circumstances you can ask for the data we hold about you to be erased from our records

  • Right to restriction of processing - where certain conditions apply you have the right to restrict the processing

  • Right of portability - you have the right to have the data we hold about you transferred to another organisation

  • Right to object - you have the right to object to certain types of processing such as direct marketing


In the event that you wish to make a complaint about how your personal data is being processed by CalmFamily, you have the right to complain. Please send any complaint by email to

You may also raise a complaint directly with the Information Commissioner.